Integrating Klaviyo with Shopify allows you to automate your email marketing, segment your customers, and create personalised communication that enhances engagement and conversions. Here's how to get your Shopify store synced up with Klaviyo in a few easy steps.
Index:
Why Integrate Shopify and Klaviyo?
By integrating Klaviyo with Shopify, you'll be able to create customised email campaigns that increase engagement and drive conversions. Klaviyo syncs with Shopify data such as customer information, purchase history, and browsing patterns, allowing you to build dynamic and personalised email flows for specific customer segments.
Step-by-Step Integration Process:
Log into Klaviyo
Start by logging into your Klaviyo account.
Navigate to the Integrations Tab
Go to the "Integrations" tab from your Klaviyo dashboard and search for Shopify.
Install the Klaviyo Shopify App
After selecting Shopify, click the "Add Integration" button, and you will be prompted to log in to your Shopify store.
Authorise the App
Review the permissions and click “Install App” to authorise the integration. This will allow Klaviyo to pull data from your Shopify store.
Sync Customer Data
During the setup, you can choose to sync profile data between Shopify and Klaviyo. You can either sync all Klaviyo profiles or only those already in Shopify
Enable Onsite Tracking
Klaviyo offers an option for onsite tracking which can capture visitors’ behaviour on your Shopify store. Make sure to activate this for better insights into your customers’ actions on your site.
Verify the Integration
After completing the steps, Klaviyo will notify you once the integration is successful. You can then start creating automated email flows.
Creating Email Flows and Automations
Once your integration is set up, you can begin creating automated flows for abandoned cart emails, welcome series, or post-purchase follow-ups. Klaviyo offers customisable templates that are perfect for automating your customer communications.
Benefits of Shopify and Klaviyo Integration:
Personalised Email Campaigns: Use customer data to send highly personalised emails, increasing engagement and sales.
Automated Workflows: Create flows that trigger emails based on customer behaviour, such as browsing, adding to the cart, or completing a purchase.
Increased Sales: Shopify store owners can benefit from personalised product recommendations and abandoned cart reminders, leading to higher sales.
Common Integration Issues & How to Fix Them:
Store URL Issues: Ensure your store URL is in the correct format (without https:// and trailing slashes).
Data Sync Problems: If your Shopify data isn't syncing, you can manually refresh the integration or check the settings page for errors
By following these steps, you can seamlessly integrate Klaviyo with your Shopify store, enhancing your email marketing strategy with automation and personalisation. This integration not only improves your email campaigns but also helps you target the right customers with the right messages, increasing sales and customer retention.
Need a hand with your email marketing? Schedule a free consultation with us today. We'll handle all the nitty-gritty stuff while you work on growing your business. Take the first step towards enjoying additional revenue!
Comments